Crying your way to online marketing

In the last post I said that I will clarify what I mean by Online Marketing. So, here’s my definition. I’ll define Online marketing by breaking the two words and explaining them individually:

Online – by means of digital communication/interaction

Marketing – persuading someone to take an action

In plain, grammatically correct English my definition for Online Marketing, therefore, is:

“Persuading someone to take an action by means of digital communication/interaction.”

I will elaborate more on the two terms to give a clearer picture of what this blog will be about:

1) Digital Communication/Interaction
(everything digital that someone has to look at) for example:

• Web page

• Web site

• E-newsletter

• Email

• Contextual ad

• Banner ad

• Podcast

• Videocast

• e-book, report, white paper

• e-invoice

• electronic game

• widget / small application

• flash animation

• SMS

• (add your own)

2) Persuading someone to take an action
Let me explain this one with a simple example in a progressive point form:

1) My two year old son says: “Daddy I want drink”.

1) I don’t react.

2) My son repeats again: “Daddy I want drink”.

2) I reply: “OK” but continue to do what I was doing.

3) My son repeats again: “I want drink”

3) I reply: “I’m going” but don’t move

4) My son starts to cry “I want drink”

4) I get up and start moving towards the kitchen

5) My son’s crying does not stop but intensifies

5) I make sure that I encounter no disruptions on my way to the kitchen

6) The cry turns into an ear popping screech “Driiiiink”

6) I scramble to find the sippie cup

7) Screeching does not retreat and on top of that I hear mother’s voice “Give him a drink”

7) I pour the juice into the cup and give it the kid

#8) Looks at me with an expression that is hard to decipher but puts the cut into his mouth, relaxes and smiles.

This illustration demonstrates three things about persuading someone to take action:

1) you need a clear goal;

2) it takes effort (I’ll explain this point in another point but note in your memory the last number associated with me giving my son the cut, it’s actually quite important);

3) Anyone can do it because by nature we have been equipped to persuade from the moment we are born in order to survive.

This ends my introduction into this blog.

Everything from now on is going to be fun and informative and leading to my goal: SUCCESS.

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