Selling 101: The best thing in blog monetization - direct advertisers
A few days ago I read/listened to Yaro Starak’s Blog Profit’s Blueprint. In the last part of his e-book he talks about the monetization of your blog - making money. Yaro claims that Recursive Affiliate Income is the holy grail of blog monetization and I will not argue with him on this. It is the most simple and effective way to monetize, however, with the number of bloggers constantly on the rise I am sure that the basic economic rule of supply demand has an affect on the commision one makes from these programs. He gives an example of 50% but I doubt any one is willing to part with 50% of their revenue. But again, it is a very simple process and it is recurring, therefore, I will not argue that it could be considered number one method by bloggers.
The number two spot on Yaro’s top monetization list is Direct Advertisers. For me personally, this takes the number one spot for a few reasons:
- You control your own revenue
- You get recurring income
- You get out and meet people
- Soon you get advertisers knocking on your door
The reason why Yaro did not make this the number one spot is because you create labor for yourself having to attract sponsors. That is true. There is labor involved. But if you work smart, you won’t have to work hard. I mentioned in an earlier post that there is a change happening at the local community level where businesses are beginning to turn away from traditional yellowpages advertising to online advertising. I will teach the average blogger, who has very little direct-sales experience how to sell.
You don’t want to miss my next series of posts. What I will provide in my posts are knowledge and experience I have gained through: working with and being mentored by the best sales people in the printing industry (one of the toughest sales), attending the best sales courses, and knocking on peoples doors and cold calling for ten years.
Let me give you and example of one of my mentors: started selling at the age of 20 back in mid sixties. He was making $30000 to $50000 a week by selling business forms. If a buyer made excuses to not see him because of lack of time, he would sit in front of the receptionist for an entire day, sometimes for days waiting to get an opportunity when the buyer would show that he has time to meet. I learned a lot from this man. A lot.
Another one, not my direct mentor because he was in his prime when I was just a junior, was a hunter. In his office the main poster on the wall was Scarface. He did not care whom he will walk over as long as it gets him the money. To his customers he was an angel, to his support staff he was nice as long as they produced results, if he could not get what his clients wanted all hell broke lose. I observed him a lot when I was a junior and later on filtered out the stuff that I thought worked well from those which conflicted with my morals. He alone managed over 5 million dollars of revenue.
These are just two examples. I have many more of great salesman with whom I worked and from whom I learned the skills.
A seminar like this would cost thousands. I am going to go step-by-step to reveal how to sell directly to a customer. Everyone will benefit from this seminar:
- If you are a blogger - you will learn how to get out of your house and sell ad space for your blog
- If you are a salesperson - you will get some training (Michael Jordan trained every day, Tiger Woods trains every day) if you want to be good you have to train all the time.
- If you are in retail - you will learn how to increase your commission
- If you are looking for a job - you will learn how to sell yourself and land the job you always wanted
- If you have never sold in your life and you think sales people are born, you will change your mind
My suggestion to you is that you RSS to this blog because if you are serious about any of the above points then you want to know this stuff.
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