Remember Rule #3? Ask for 60 seconds of a person’s time? That ’sixty seconds’ question is the trust building question which is the foundation of your entire conversation. When the person on the phone gives you any objection which tells you they don’t want to meet with you tell them: “[name], I understand that you probably get tens of these types of calls daily and your time is valuable. I also value my time. I would not call if I did not think that I can offer you something of …

In the last post I said that I will clarify what I mean by Online Marketing. So, here’s my definition. I’ll define Online marketing by breaking the two words and explaining them individually:

Online – by means of digital communication/interaction
Marketing – persuading someone to take an action

In plain, grammatically correct English my definition for Online Marketing, therefore, is:

“Persuading someone to take an action by means of digital communication/interaction.”

I will elaborate more on the two terms to give a clearer picture of what this blog will be about:
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